Privacy Policy

Last updated: November 10, 2026

APPTS LLC (“Appts,” “we,” “us,” or “our”) runs a marketplace where people in the United States find and book appointments with independent businesses such as salons. This Privacy Policy explains what we collect when you use appts.com, the Appts app, Appts appointment texts, this website (about.appts.com) and the Appts waitlist (the “Services”), how we use and share it, how long we keep it, and the choices you have.

If you run a business on Appts, the Appts for Business Privacy Policy covers your business account.

Information we collect

Information you give us

Account details — the mobile phone number or email address you sign in with, your first and last name, and a profile photo if you add one. Phone sign-in uses a one-time code sent by text message; email sign-in uses a password and a verified email address. Our sign-in provider, Google Firebase, handles the code and the password; we never see your password.
Bookings — the business, services, add-ons, team member, date and time you choose, how many people a booking is for, any notes you add for the business, and your confirmation code. When you book with friends, each friend who joins through your invite link is linked to their own seat; we don’t ask you for their names.
Your agreement to a business’s policy — when a business has a cancellation or no-show policy, we record the policy you agreed to, the time you agreed, and the browser or app you used, so there is a record if a fee is charged later.
Text message consent — if you opt in to Appts appointment texts, your mobile number and a record of each opt-in and opt-out: when it happened, how (the booking screen, your profile, or a START or STOP text) and the wording you were shown. See Text messages below.
Cancellation waitlist requests — the service, dates, times and any note you leave when you join a business’s waitlist, and the offers we send you.
Saved businesses — the businesses you save and the folders you put them in.
“Bring Appts to my area” requests — when you ask us to come to your area, we store the request with the location you sent and the city, state and ZIP code it is in.
Launch waitlist on this website — your name and email address and, optionally, your city or ZIP code, whether you join as a customer or a business, the service categories you are interested in, a business name and category, and which part of the site you signed up from. The waitlist never asks for a phone number.
Messages to us — anything you send when you contact support.

Payment information

Cards are handled by our payment processor, Stripe. Your card number goes straight from your browser or phone to Stripe and never reaches our servers. We keep the card brand and last four digits, the amounts charged and refunded, and Stripe’s references for each payment. Stripe keeps your saved cards so you can reuse them.

Location

If you allow it, we use your device’s location while you use the app or appts.com to show businesses and openings near you. We use it for that search and don’t store it, except when you send a “bring Appts to my area” request. You can search by city or address instead. Places you save (such as “Home”) are kept on your device, not on our servers.

Device and technical information

Notification tokens — if you turn on notifications, a token for your device or browser so we can send booking updates. It is removed when you sign out or turn notifications off.
Security checks — Google Firebase App Check and, on appts.com, reCAPTCHA Enterprise check that requests come from the real Appts app or site. reCAPTCHA collects hardware and software information and sends it to Google. Google’s Privacy Policy and Terms of Service apply to it.
Server logs — your IP address, the request made and the time, kept briefly for security and troubleshooting.
Website analytics — on this website only, basic aggregate analytics about how the site is used (such as pages viewed and general region), collected in a cookieless way and only if you consent.

We do not use advertising tools in the Services, and we do not track you across other companies’ apps or websites.

How we use your information

To create your account, sign you in and keep your account secure.
To show businesses, services, prices and real availability near you.
To make, change and cancel bookings, run cancellation waitlists, and take the payments, deposits, balances and policy fees you agree to.
To send you messages about your bookings — confirmations, reminders, changes, cancellations, receipts, waitlist offers and a thank-you after a visit — by email, push notification and, only if you opted in, text message.
To email you about early access and launch news if you joined the launch waitlist.
To provide support and handle refunds and payment disputes.
To decide where to launch next, using “bring Appts to my area” requests.
To prevent fraud and abuse, fix problems, and meet our legal obligations.

We do not send marketing text messages. Launch-waitlist emails stop when you unsubscribe.

Text messages

Sign-in codes. When you sign in with your phone number we text you a one-time code, sent through Google Firebase.

Appts appointment texts. Appts sends other text messages only to people who opt in, by ticking the unticked box when they book on appts.com or in the Appts app, turning on “Appointment texts” in their profile, or texting START to (213) 328-7755. Opting in is never a condition of booking or of using Appts, and a business cannot opt you in. These texts are confirmations, a reminder about 24 hours before, changes and cancellations, openings from a waitlist you joined, and receipts for bookings you make on Appts. How people opt in, with the exact wording and screens, is set out in Text message consent below and on its own page, about.appts.com/sms-consent.

We use your number and your consent record only to send the texts you asked for, to honor STOP and START, and to show that you agreed. Message frequency varies. Message and data rates may apply. Reply STOP to any message to stop appointment texts, or HELP for help; you can also turn them off in your profile, or email support@appts.com. We send texts through Twilio. Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties.

How we share information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share it only as follows:

The businesses you book with — your name, phone number, email address, the booking and any notes you add, so they can serve you. Each business keeps its own client record of you, which it controls, and uses it under its own policies.
Businesses that use Google Calendar — some businesses connect their Google Calendar to Appts. If you book with one of them, your booking is added to that business’s Google Calendar with the services, your name and phone number, your confirmation code and any notes you added. Google then holds that copy for the business under the business’s own agreement with Google.
Service providers that run parts of the Services for us, under contracts that limit what they may do with your information: Stripe (payments), Google Firebase (sign-in, notifications and security checks), Google Maps Platform (address search and turning locations into areas), MailJet (email), Twilio (text messages you opted in to), Klaviyo (the launch waitlist and its emails), Cloudinary (photos), Amazon Web Services (hosting and storage), Vercel (website hosting and this website’s analytics), CARTO and unpkg (map tiles and map software on appts.com, which receive your IP address), and Apple and Google (push notifications and maps in the app).
Friends you invite — when you share a group booking, people who join can see the business, the time and the seats in the booking.
Legal and safety — when the law requires it, or to protect the rights, property or safety of Appts, our users or others.
Business transfers — to a buyer or successor if Appts is merged or sold, subject to this Policy.

Cookies and storage on your device

appts.com and the app use no advertising or analytics cookies. They use your browser’s or phone’s storage to keep you signed in, remember your area and saved places, keep a booking in progress, and hold saved businesses before you sign in. This website uses only strictly necessary storage plus optional, cookieless analytics; see our Cookie Notice. You can change your choice any time using .

How long we keep information

Your account details: while your account is open.
Bookings, payments, refunds and the policies you agreed to: for as long as tax, accounting, payment-network and dispute rules require, even after you delete your account.
Records of the messages we sent you: while we keep the booking they relate to.
Text message opt-in and opt-out records: kept as proof of consent, including after you delete your account.
Notification tokens: until you sign out or turn notifications off.
Launch waitlist details: until you unsubscribe or ask us to delete them, or until they are no longer needed.
Server logs: about 30 days. Database backups: about 7 days.

Deleting your account

You can delete your account in the app or on appts.com under Profile → Delete account. You can’t delete it while you have an upcoming booking or an unpaid balance. Deleting your account removes your sign-in and your profile. We keep records of past bookings and payments as described above, and each business you booked with keeps its own client record of you; ask the business if you want that removed. Stripe keeps payment records under its own policy. To ask us to delete anything else, email privacy@appts.com.

Your US state privacy rights

Depending on where you live, US state privacy laws — including the California Consumer Privacy Act as amended by the CPRA, and the comprehensive laws of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Minnesota, Maryland, and other states as they take effect — may give you the right to:

Know and access the personal information we hold about you.
Correct inaccurate personal information.
Delete your personal information.
Obtain a portable copy of your data.
Opt out of the “sale” or “sharing” of personal information, of targeted advertising, and of profiling. We do not sell or share your personal information or profile you, but you may still exercise this right.
Not receive discriminatory treatment for exercising your rights.

To exercise any of these rights, email privacy@appts.com. We will verify your request and respond within the timeframe required by your state’s law. You may use an authorized agent where permitted. You can change your name and photo in your profile at any time, and turn notifications and location access on or off in your device or browser settings.

“Do Not Sell or Share” & Global Privacy Control

Because we do not sell or share personal information for advertising, there is nothing to opt out of for that purpose. Even so, we honor browser-level Global Privacy Control (GPC) signals as an opt-out of any non-essential analytics on this website, and you can review or withdraw consent any time via .

Security

We protect your information with encryption in transit, access controls, and encrypted storage for sensitive credentials. No system is completely secure, so please keep your phone and email account secure too.

Children

The Services are for adults aged 18 and over and are not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us information, contact us and we will delete it.

Changes to this Policy

We will update this Policy when the Services change what we collect or how we use it, and change the date above. If a change is material, we will tell you in the Services or by email before it takes effect.

Contact us

Questions or requests? Email privacy@appts.com, or write to us by mail:

Mailing address: APPTS LLC, PO Box 1105, Charleston, SC 29401
Los Angeles office: APPTS LLC, 1438 N Gower Street, Box #42, Hollywood, CA 90028